Rusty Reid, CEO and President of well known Higginbotham. A Fort Worth landmark business celebrates its 75th birthday with Fortitude. Rusty took over in 1986 as its 12th employee and has built the Insurance Agency into the largest in Texas. He knew what he was destined to do from an early age and thus has built a reputation as one of Fort Worth’s great business leaders. How did it happen? What makes him go? What makes him successful? Where are the skeletons? Watch and find out. Happy Birthday HIGG!